Michelle Chan —- Tuckerman & Co Branding Design

THE TASK

I worked on the branding for Tuckerman & Co, including the design of the packaging, clothing labels, namecards, thank you cards, and different components of the Website. This is one of the projects that I worked for as a design assistant for Yale School of Management's Program in Entrepreneurship.

ABOUT THE COMPANY

Started out as a Kickstarter Project (featured in "Staff Picks") and a venture in the Yale School of Management, Tuckerman & Co. aims to change the way clothes are made and worn. Tuckerman & Co aims to create sustainably-made organic clothing for young professionals without sacrificing quality or style. The website: www.tuckerman.co.

Branding Design

I worked on the design of the packaging boxes, clothing labels, thank you cards, and namecards for Tuckerman's branding. These are some of the photos of the designs and the manufacturing process.

The Website

I worked on a set of unique icons for Tuckerman's website. Each icon was hand-drawn, scanned, and recolored to match the styles of Tuckerman's shirts. There is a tint of green in every icon to match with the green thread used for Tuckerman's buttons.