I talked to our CEO, John Sheehan, as well as our Business Development Lead, Neil for more insights about the project. Both of them mentioned that the reason why Hurl.it has gained such popularity is that it is a community project instead of a commercial tool. Although Runscope owns Hurl.it, rebranding the whole site to fit that of Runscope may deter its original audience from using it. Therefore, while Runscope hopes to attract Hurl.it users, we can only change the banner on the bottom of the site so that it is not distracting users from the site's original purpose and function.

Then, I focused on crafting the content. I did some research on the similarities between Hurl.it and Runscope, as well as why Hurl.it users may benefit from using Runscope. Runscope provides all features available on Hurl.it, but the main advantage of Runscope over Hurl.it is that Runscope users can save, organize and share their API requests. Therefore, I changed the title, content, and images on the banner to make them more relevant to Hurl.it users.

Although Runscope provides other tools such as Runscope Radar and Runscope Traffic Inspector, these may be irrelevant to Hurl.it users who only want to make HTTP requests. Therefore, I focused more on the ability of Hurl.it users to organize and share their HTTP requests in the content.